Oolong Tea Leverages New Tea Beverages: Its Strong Aroma Advantage Becomes the Key to Breaking Through

Semi-fermented oolong tea is making a name for itself in the new tea beverage track with its unique aroma. According to supply chain data from Guming Tea, the procurement volume of oolong tea raw materials increased by 42% year-on-year in 2024. Among them, Tieguanyin and Fenghuang Dancong have become popular choices for "tea base innovation" due to their rich aroma levels. The Dancong Lemon Tea launched by Bawangchaji ranked among the top 3 in sales within three months of its launch, driving a 30% increase in terminal consumption of Dancong tea.

The functional advantages of oolong tea also meet modern health needs. Research shows that it contains more than 450 organic chemical components and has a significant effect on promoting fat decomposition. Foreign tests have further found that oolong tea can increase the human metabolic rate by 9 calories per hour, far exceeding the 4 calories per hour of green tea. Experts from the China Tea Marketing Association analyze that oolong tea needs to focus on two directions: first, stabilize the aroma quality through standardized processing to meet the needs of tea beverage enterprises; second, explore the dual selling points of "strong aroma + fat reduction" and develop special products for fitness groups. The scale of this niche market has exceeded 5 billion yuan.